UI:What Ix:How UX:Why :: Think Product Design

The idea here is to promote a healthy life style through educating and producing healthy plant based food. "Making the world healthier." The logo. "5 senses" name is depicted as a young and healthy growing plant with the five buds. Inspired by other "natural and healthy" brands, we also are using earth tones and colors.  Style Guide. Minimal viable styleguide to cover basic needs, as the website and online presence is yet to be established. As you can see it not only follows the earthy colors of the logo but also has simple, easy to read, and widely recognized fonts. Business Cards. These have been designed exclusively for the Raw Vegan speech event. Flyer for the same event. More to be designed! All work is done in Illustrator and Sketch.

Based on the UX team presentation @ Herbalife Nutrition Goals of this post To define what Information Architecture (IA) is.  To define what tasks the Research Team can do in the context of IA.  To define the deliverables.  To create visibility of IA activities within UX team and beyond. What is IA Information architecture (IA) focuses on organizing, structuring, and labeling content in an effective and sustainable way. IA helps to understand how the pieces fit together to create the larger picture, how items relate to each other within the system. The purpose of IA is to help users understand where they are, what they’ve found, what’s around, and what to expect. In other words, IA is an architecture of understanding . IA informs the content strategy through identifying word choice . IA informs UI and interaction design through taking parts in wireframing and prototyping . The information architecture phase of any project is a transitional period that m...