Showing posts from March, 2019

Information Architecture - What is it?

Based on the UX team presentation @ Herbalife Nutrition Goals of this post To define what Information Architecture (IA) is.  To define what tasks the Research Team can do in the context of IA.  To define the deliverables.  To create visibility of IA activities within UX team and beyond. What is IA Information architecture (IA) focuses on organizing, structuring, and labeling content in an effective and sustainable way. IA helps to understand how the pieces fit together to create the larger picture, how items relate to each other within the system. The purpose of IA is to help users understand where they are, what they’ve found, what’s around, and what to expect. In other words, IA is an architecture of understanding . IA informs the content strategy through identifying word choice . IA informs UI and interaction design through taking parts in wireframing and prototyping . The information architecture phase of any project is a transitional period that marks the end o