UI:What Ix:How UX:Why :: Think Product Design

Consider this post is about visual design. A duct taped banana. This piece of art was sold for $150,000 in December 2019 at Miami's Art Basel . Actually $120K x 4 + $150K = $630,000. Not bad for 10 cents banana and few inches of duct tape. This became a sensation of 2019-2020. Why and how it happened brings up some questions about modern society and economy. How artists (or art dealers, or anyone else) create value from nothing? And emphasize the importance of the idea. In this particular case it's nothing more than an idea. Is this the art we'd like to see? Probably not. But perhaps it's the art we deserve.

The idea here is to promote a healthy life style through educating and producing healthy plant based food. "Making the world healthier." The logo. "5 senses" name is depicted as a young and healthy growing plant with the five buds. Inspired by other "natural and healthy" brands, we also are using earth tones and colors.  Style Guide. Minimal viable styleguide to cover basic needs, as the website and online presence is yet to be established. As you can see it not only follows the earthy colors of the logo but also has simple, easy to read, and widely recognized fonts. Business Cards. These have been designed exclusively for the Raw Vegan speech event. Flyer for the same event. More to be designed! All work is done in Illustrator and Sketch.